We launched our PRAI x Olivia Rubin On The Glow Summer Essentials Kit this month — a joyful fusion of cult neck and skin care and playful design. To celebrate, we sat down with Olivia...

Skincare just got a little more colourful. We’ve partnered with renowned British designer Olivia Rubin to bring you something truly special: the PRAI x Olivia Rubin On The Glow Summer Essentials Kit — a vibrant...

Summer is the season of sun-kissed skin, beach outings, and endless outdoor fun. However, despite our best efforts with SPF, many of us still find ourselves facing the dreaded dry, crepey skin on our neck...

5 years in the making - immediate glow-boosting from chin to chest As we celebrate a decade of our original neck cream this year, we are thrilled to announce a new addition to our collection...

The warm summer months mean you'll be reaching for fewer layers and lower necklines. To get ready for swimsuit season and nights out in your little black dress, it’s important to take a closer look...

We sat down with our first-ever brand ambassador and Chief Pro-Ageing Advocate, Lisa Snowdon to discuss all things beauty! Read on to learn Lisa's favorite products, skincare secrets, and the rituals and routines that keep...

If you’ve ever found yourself overwhelmed at the thought of using several skincare products at once, we’re here to help with an EASY step-by-step guide to layering your skincare. It’s important to make sure that your products...

Top 3 Ingredients for Glowing Skin  Confused about skincare? You’re not alone. With so many ingredients out there, it can be hard to determine which skincare products are right for you. That’s why at PRAI,...

At PRAI Beauty, we believe the perfect age is now. We're not trying to turn back the clock or become something we're not. We just want to look and feel the best we can. That's...