We launched our PRAI x Olivia Rubin On The Glow Summer Essentials Kit this month — a joyful fusion of cult neck and skin care and playful design. To celebrate, we sat down with Olivia Rubin herself to chat more about the collaboration, her approach to beauty and fashion, and what makes this partnership so special.

Here’s what she had to say...

Q: What inspired you to partner with PRAI Beauty UK, and how did the collaboration first come about?
I am a beauty fanatic and have been wanting to branch out into beauty for some time. Designing this sorbet stripe wash bag with Prai was the perfect project for bridging the gap between fun fashion and cult beauty products like Prai's.

Q: Can you share a moment during the year-long development process that felt especially meaningful?
Receiving the prototypes is always the most exciting part as it is when I see the design and hard work developing the product come to life. The Prai bag did not disappoint!

Q: How involved were you in the design of the final packaging and the overall creative direction?
I am always ‘all in’ on my collaborations otherwise they are not worth doing. Time is really precious to me and I only take on projects that not only share a similar ethos to me, but that also excite me creatively.

Q: What is your favourite PRAI Beauty UK product and why?
It would have to be Ageless Throat & Decolletage Creme. We all have certain body parts that we are less confident and for me my neck was one of these. This cream not only helped me overcome my insecurities, but also made such a difference to the lines and sagging I encountered.

Q: If you could only take one beauty product with you to a desert island, what would it be and why?
Apart from the Prai neck range it would have to be blush. I am a more is more blush girlie and have about 10 I use on rotation!

Q: Is there a beauty philosophy you live by?
Ageing naturally is beautiful. Everybody is free to make their own beauty choices as we age, but personally I have found as I get older the more comfortable I am in my own skin.

Q: What do you love most about your work?
The creative freedom, meeting new people and getting to work on unique projects like this.

Q: You talk about slow fashion, what does this mean to you?
Slow fashion is about helping the environment. Rewearing our favourite pieces, being more selective in what we buy; understanding the ramifications of over producing and practising more responsible initiatives, like relaunching past season favourites, offering rental options and cutting down our use of single use plastic.

Q: Where do you get your design inspiration?
Recently a lot of my inspiration comes from art and food, but I enjoy taking snippets of inspiration from people around me, London and taking photos of different colour combinations, especially in nature.

Q: Sum up your brand in 3 words
Fun, colourful, eclectic.

The PRAI x Olivia Rubin On The Glow Summer Essentials Kit, worth £80, is available now at praibeauty.co.uk and in selected Marks & Spencer stores while stocks last. Don’t miss your chance to add this limited edition beauty essential to your summer routine.