We're PRAI Beauty
We make award-winning, targeted skincare solutions for ageing and changing skin.
Our Mission
SHOP RANGE
We believe skincare doesn’t stop at your face, which is why we’ve created targeted skincare solutions for some of the most forgotten areas including the neck, decolletage, arms and hands (just to name a few). Formulated for every skin type, tone and age, our formulas promise visible results in just 7 days.
What makes us different?
OUR CAUSES
At the heart of our brand is our love for animals. We are proudly PETA Cruelty-Free and Leaping Bunny certified. Best of all, a portion of every single sale goes directly to fund animal rescue projects we care about. By supporting PRAI, you are helping to give a voice to those who have none and making a better world for all of us.
Our founder's story
HOW WE GIVE B ACK
Founded by beauty industry veteran and animal philanthropist, Cathy Kangas. Tired of seeing skincare brands excluding women over fifty, she set out to create something truly unique - a line of targeted, pro-ageing skincare solutions using the highest quality ingredients at affordable prices.
As a board member for the Humane Society of the United States, Cathy has always been passionate about helping animals. PRAI Beauty products are never tested on animals and have proudly earned the Leaping Bunny seal.
“My greatest joy is my five rescue dogs. When I started PRAI, one of my missions was to ensure the business could help support my ongoing dedication to animal welfare. It’s not about handing a donation over to tick a philanthropy box, it’s about genuinely making a difference however big or small.” - Cathy Kangas, PRAI Beauty Founder
We Believe:
Ageing is a privilege – we want to enjoy the journey
Every woman deserves to love the skin she’s in
Beauty should make you feel good, inside and out
The jar that started it all
SEE WHY WE'RE THE NECK-XPERTS
Our Ageless Throat & Decolletage Creme was one of the first products on the market to target the delicate skin on the neck and decolletage. Since its launch, we’ve sold one jar every 60 seconds worldwide, earning us the title of the Neck-Xperts.