Whether you want to disguise feathering lip lines, smooth deep-set décolletage creases or reduce the appearance of fine lines and wrinkles, we have developed a complete collection of targeted products to help lift, firm, brighten and tighten your skin.
Here at PRAI Beauty, we pride ourselves on helping skincare lovers understand why using specifically created products for the most forgotten areas is so important. Made up of three key collections - Ageless, 24k Gold and Platinum – we have a solution for all your skincare concerns, whether you be experiencing the first signs of ageing or adjusting to your new skin post-menopause. Our products are cruelty free, contain clinically proven ingredients and deliver real, visible results.
Almost a decade ago, we introduced the world to the revolutionary Ageless Throat & Decolletage Creme. Packed full of Shea Butter, Hyaluronic Acid and Sepilift technology, this skincare solution was unlike anything else on the market - designed specifically for the delicate skin on the neck and chest and delivering visible results in just 7 days. Fast forward a few years and this shopping channel favourite took the UK high street by a storm, launching in Boots and Marks & Spencer stores nationwide and earning us the globally recognised name of the Neck-Xperts.
PRAI Beauty was founded by beauty industry veteran and animal philanthropist, Cathy Kangas. Tired of seeing skincare brands excluding women over fifty, she set out to create something truly unique. Along with her highly skilled team, she developed a line of targeted, pro-ageing skincare solutions using the highest quality ingredients at affordable prices.
As a board member for the Humane Society of the United States, Cathy has always been passionate about helping animals. PRAI Beauty products are never tested on animals and have proudly earned the Leaping Bunny seal. Best of all, a portion of every single sale goes directly to fund animal rescue projects we care about.
Think about how many hours you spend with your head tilted down, staring at your screen, waiting for yet another Zoom meeting. Cleavage crinkles, necklace lines, double chins – sound familiar? In a study of 2000 participants, 19% of women said they pay more attention to how their neck and shoulders look now than they did before the pandemic. Here at PRAI Beauty we are encouraging you to fight tech-neck with our range of award-winning neck & decolletage products and have teamed up with yoga expert, Hannah Barrett, to create a totally unique neck yoga routine.