At the heart of our brand is our love for animals. We are proudly PETA Cruelty-Free and Leaping Bunny certified. Best of all, a portion of every single sale goes directly to fund animal rescue projects we care about. By supporting PRAI, you are helping to give a voice to those who have none and making a better world for all of us.
Here at PRAI we do things a little differently. We create gorgeous, innovative, cruelty-free skincare for women who love to give back.
PRAI Beauty was founded by beauty industry veteran and animal philanthropist, Cathy Kangas, after realizing that the industry was shutting out women over fifty by targeting younger women with their products and marketing campaigns. She set out to create something truly beautiful: a skincare brand that speaks to women of all ages and helps animals with each sale.
As a board member for the Humane Society of the United States, Cathy has always been passionate about helping animals and built PRAI Beauty on this foundation. PRAI Beauty products are never tested on animals and have proudly earned the Leaping Bunny seal. Each sale helps fund valuable animal rescue efforts across the globe.
Ageing is a privilege – we want to enjoy the journey
Every woman deserves to love the skin she’s in
Beauty should make you feel good, inside and out
Targeted solutions for real-life problems that are often overlooked by other brands
Every product guaranteed to make a visible difference to skin in 7 days
High-performance ingredients at affordable prices
Products inspired and tested by real women, not boardrooms
