PRAI was born from the belief that a beauty brand can be a force for good: cruelty-free skincare that helps end animal cruelty across the world. With our PRAI for Paws initiative, a portion of every single sale goes to fund animal welfare projects we care about. We’re particularly proud of our Free the Shelters campaign which sponsors the adoption fees for thousands of rescue animals, helping them find their forever homes.




Staff & Their Rescue Dogs