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PRAI was born from the belief that a beauty brand can be a force for good: cruelty-free skincare that helps end animal cruelty across the world. With our PRAI for Paws initiative, a portion of every single sale goes to fund animal welfare projects we care about. We’re particularly proud of our Free the Shelters campaign which sponsors the adoption fees for thousands of rescue animals, helping them find their forever homes.
Dog of the Month
Meet Gordie the Pug. He was adopted by PRAI Beauty’s Operations Manager, Laurie. Gordie has become the unofficial PRAI office mascot and refuses to sit anywhere but a chair in meetings. Laurie found Gordie through a pug rescue Facebook group after her first pug, Mr. P, passed away suddenly. We think Gordie has done a pretty good job cheering up Laurie, her family, and pretty much anyone who meets him!
