PRAI for Paws

PRAI was born from the belief that a beauty brand can be a force for good: cruelty-free skincare that helps end animal cruelty across the world. With our PRAI for Paws initiative, a portion of every single sale goes to fund animal welfare projects we care about. We’re particularly proud of our Free the Shelters campaign which sponsors the adoption fees for thousands of rescue animals, helping them find their forever homes.

We still need your help in Afganistan

At the core of our brand has always been deep compassion for animals and a desire to make the world a better place. Our founder, Cathy Kangas serves as an ambassador for Nowzad, an animal rescue group out of Kabul and is asking for your help at this time. All Nowzad animals have been transported to the UK as we turn our mission to helping the Nowzad staff escape.

Your donation will go towards funding this valuable mission, saving those who have dedicated their lives to saving animals.

donate today

Every single PRAI Beauty purchase helps animals in need

Staff & Their Rescue Dogs