Serums & Concentrates

Supercharge your skincare routine with our targeted serums and concentrates that help you achieve firmer, smoother, radiant skin. From skin renewing retinols to brightening Vitamin C and firming peptides, these are the heroes of your skincare routine.
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FREE Gift when you spend £60+

Spend £60+ for a PRAI mini gift, or £85+ (after discounts) for the exclusive Olivia Rubin x PRAI Kit (worth £80). One gift per order, while stocks last.
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Ageless Throat & Decolletage Serum From £10.00
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Ageless Jawline Uplift Serum From £22.00
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24K Gold Caviar Wrinkle Repair Serum From £28.00
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24K Gold Concentrate Retinol+ From £43.00
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NEW! Ageless Even Glow

Even out tone, fade dark spots, and boost radiance.
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MenoGlow Hot Flush Cool Fix Serum From £8.00
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Ageless Eye Tight Uplift Serum From £27.00
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Platinum Firm & Lift Serum From £26.00
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Platinum Night Caviar Firm & Lift Serum From £43.00
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Ageless Even Glow £28.00

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