Welcome to the Neck Lift Collective — where neck care is non-negotiable.

Start with the Neck Lift Starter Kit and save an incredible £54. It’s everything you need to kick-start your results and see the difference for yourself.

After 30 days of falling in love with our award-winning Ageless Throat & Decolletage Creme, you’ll receive a supersize 118ml jar with 20% off, delivered straight to your door. Then it arrives automatically every three months — so you’re always stocked, consistent, and seeing results.

Lift. Smooth. Repeat.

Meet the Neck Lift Starter Kit — an exclusive, limited-time set created especially for new PRAI customers. Designed to visibly improve the look of the neck and decolletage, this powerful duo combines our iconic hero cream with advanced microcurrent technology for enhanced, targeted results.

Apply a thin layer of creme to the jawline, neck, and decolletage. Holding the device by the handle, place the device’s head on the skin. Connection to the skin will create a mild vibration. Run the device head in upward strokes from the cleavage, over the decolletage and up to the neck and jawline, paying special attention to deeper creases and wrinkles. After use, wipe off any excess product from the device head and store in a dry place. *The vibration can only be activated if held in your own hand and applied to your own skin. **Device is also safe for use on the face

Ageless Throat & Decolletage Creme : WATER (AQUA/EAU), GLYCERIN, BUTYROSPERMUM PARKII (SHEA) BUTTER, CYCLOPENTASILOXANE, ISOPROPYL MYRISTATE, DIMETHICONE, POLYSORBATE 20, CARBOMER, ALUMINUM STARCH OCTENYLSUCCINATE, OCTYLDODECYL STEARATE, DIPALMITOYL HYDROXYPROLINE, CYCLOMETHICONE, DIMETHICONE CROSSPOLYMER, SODIUM HYALURONATE, SQUALANE, ALOE BARBADENSIS LEAF JUICE, VITIS VINIFERA (GRAPE) FRUIT EXTRACT, MORUS ALBA LEAF EXTRACT, SCUTELLARIA GALERICULATA EXTRACT, SAXIFRAGA SARMENTOSA EXTRACT, ZINGIBER CASSUMUNAR ROOT OIL, TOCOPHERYL ACETATE, NYLON-6, ETHYLHEXYL ISONONANOATE, SODIUM HYDROXIDE, PROPYLENE GLYCOL, BUTYLENE GLYCOL,TRISODIUM EDTA, POTASSIUM SORBATE, SODIUM BENZOATE, PHENOXYETHANOL, FRAGRANCE (PARFUM), BENZYL SALICYLATE, HEXYL CINNAMAL, LIMONENE, ALPHA-ISOMETHYL IONONE, TITANIUM DIOXIDE (CI 77891)