A Year in the Making: The Story Behind PRAI x Olivia Rubin

A Year in the Making: The Story Behind PRAI x Olivia Rubin

Skincare just got a little more colourful. We’ve partnered with renowned British designer Olivia Rubin to bring you something truly special: the PRAI x Olivia Rubin On The Glow Summer Essentials Kit — a vibrant celebration of self-care, creativity and confidence.

At the heart of the collaboration is the iconic pastel stripe washbag, designed by Olivia herself. It’s more than just beautiful — it’s a purposeful piece, made to spark joy in your everyday rituals while holding some of PRAI Beauty's cult-favourite neck, skin and body care heroes.


From Sketch to Skincare: A Joyful Journey

This exclusive project took over a year to bring to life, and every detail has been considered.

“Receiving the prototypes is always the most exciting part,” Olivia shares. “That’s when I see the design and all the hard work come to life — and the PRAI bag did not disappoint!."

A longtime beauty lover, Olivia was hands-on throughout the creative process — from colour palettes to finishes and functionality.

“I’m always ‘all in’ with collaborations. I only take on projects that share a similar ethos and excite me creatively,” she says.


What's Inside the PRAI X Olivia Rubin Kit

This exclusive kit includes:

  • A pastel stripe washbag designed by Olivia Rubin

  • Ageless Throat & Decolletage Creme 30ml – a PRAI icon loved for its firming, smoothing power

  • Ageless Lip & Line Filler 4ml – a targeted plumping treatment that smooths fine lines instantly

It’s the perfect size for travel, or a stylish way to keep your skincare favourites at your fingertips.

Worth £80, the PRAI x Olivia Rubin On The Glow Summer Essentials Kit is now available at praibeauty.co.uk and Marks & Spencer.

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