Own Your Glow At Every Stage of Life

"I feel my most liberated at 50, and it’s exactly this message I want to convey through my work with PRAI Beauty. We recognise how fearless and fabulous women are, we also appreciate midlife can be an anxious time too. Through education, inspiration and some brilliant hard-working skincare, I hope we can help women feel liberated too. Good skin is a great place to start."

PRAI's Pillars of Pro-Ageing Skincare

pro-ageing[prəʊ-ˈeɪʤɪŋ] - ADJECTIVE

Pro-ageing is the idea that the ageing process is not something to 'combat' or prevent, but something to embrace, adapt to and own. Pro-ageing is not anti-ageing. It is not about turning back the clock or arguing that only young is beautiful. It is a positive mindset that celebrates change and seeks to unlock a way of thinking that prioritises looking and feeling healthy in your own skin.

No. 1

Love Your Neck:
Turn to the Neck-Xperts

The neck is one of the most neglected areas in skincare - we're on a mission to change that. Our award-winning Ageless Throat & Decolletage Creme uses superstar ingredients like hyaluronic acid, squalane and shea butter to target the delicate skin on the neck and decolletage. Since its launch, we’ve sold one jar every 60 seconds worldwide, earning us the title of the Neck-Xperts.

No. 2

Knowledge is Power:
Understanding Your Menopause

We know menopause isn't easy. But it sure is easier going through it with educational resources, problem-solving skincare and a community of strong supportive women behind you. That's why Lisa is speaking up about her own personal journey and the products that helped her get her glow back!

No. 3

Own Your Skincare:
Feel Confident In Your Skin

Owning any new chapter of life starts with total body confidence! From head to toe, finding your glow is all about discovering what works for you and curating a custom routine that helps you feel amazing in your skin. Our results-driven targeted skincare leverages clinically-proven ingredients to help firm, lift, tighten and brighten your skin in as little as one week.